I have been asked numerous times why you should consider building websites using WordPress. What about Drupul? or Concrete 5? or Typepad? or Joomla? or what not consider good old fashioned hypertext markup language (HMTL)?
The answer to that question is in four words: Speed. Scalability. Social. Sales.
Let’s take a couple of minutes to look at each one of these features.
Speed of Deployment
Literally, installation of WordPress website or blog is a couple of clicks. A quick couple of clicks. You can have an idea for a website. Register a domain (recommend that you use Namecheap.com), log into your webhost reseller or VPS account, setup an account, then log into your new account and with a couple of clicks install WordPress.
This whole process usually takes me five minutes or less. Yes. Don’t over think or over complicate this. You can go from idea to having a WordPress website ready to receive content, in just minutes. Because you can quickly build a website means therefore that you don’t have to necessarily hire a website designer. You can go quickly from concept to publishing very, very quickly
Pretty friggin awesome!
Scalability is defined as the ability of a software program or website to easily become larger, more powerful, and expansive. WordPress is well suited to this task. If you are only planning on creating a very small website of six to eight pages, or you are planning world domination with a website of hundreds of pages, WordPress can scale up or down and manage both small, medium and very large websites.
Social is not only a buzzword today, it is becoming an essential role in both encouraging interaction with your website visitors, and to some degree, how Google sees your website and its importance and subsequently its ranking. And of course the organic traffic it receives.
WordPress out of the box installation, supports and encourages users and visitors to submit comments on posts. But you can do more. A lot more.
Many themes support and directly integrate with social media connections such as Twitter, Facebook, LinkedIn, Pinterest, G+, YouTube, and more. And ingenious programmers have created some great WordPress plugins which take the integration to a higher level. You have probably been to a website and noticed that as you scroll down the pages, that social media icons drift downward with you? That is the result of a plugin. A social media plugin.
WordPress is so well prepared for social interaction (it’s origins remember was that of a blogging platform), that if you add social media integration, the combination becomes a powerful platform for publishing and social interaction.
Without sales a business dies. Your business online must either have online sales or collect leads and drive customers to your brick and mortar store. Without “Buy Now” buttons or opt in lead pages, you don’t have a business. You have to be selling something and collecting money to have a business.
And how can WordPress help you do that?
By implementing all of the above. Speed of deployment, scalability, and social interaction which translates into traffic, bringing customers to your website.
And if you are in niche marketing, you can research a niche, build a niche oriented website, deploy that website, start generating both organic and social traffic very quickly, then convert that traffic to sales or leads. And do another. And do another. Lather. Rinse. Repeat. With WordPress, and some tools, you can easily build small, high quality, content rich, websites in niches. Which can lead to sales.
WordPress is not a panacea for poor choices on topics or content. But it can free you of worrying about the mechanism for delivering that content. Build your websites using WordPress, deploy those websites quickly, scale them up if necessary, use social media plugins to increase your traffic, and then convert to sales.