Going Against the Grain – Why Simple Websites Sell
What do the following websites have in common? And yes this is a trick question.
If you said they are all dot coms, well that is correct, but that isn’t the answer I am looking for. Take a minute and click the link on each website listed above. They will each open on separate browser tabs.
If you answered they all get tons of traffic, again I would say that is correct, but that is still not the answer I am looking for.
Look at each website again in the tabs of your browser. These websites represent HUGE investments of money and represent HUGE companies.
What do they all have in common?
They have very simple, clean websites. Lots of white space. Flat white backgrounds. Blue text links.
Think about this for a minute. These companies have at their beck and call more web designing resources then most online entrepreneurs can even imagine. And yet they have simple white background websites with blue text links.
They can build anything. And yet they build clean and white and simple.
Yes there are some sliders, but not a bunch of crazy flash as is popular with some websites.
The Big Companies Have Very Simple Websites
Google and eBay and Amazon and Craigslist are in the business to sell and to make money.
You know that their websites have been tested and retested, and clean and white and blue text links win.
Simple websites sell.
Every website, every page of a website, should have a purpose. And if the page is cluttered it will be difficult to get what is probably the most difficult thing to acquire on the internet – someone’s attention.
Simple websites sell because they are focused on something simple – grab the website visitor’s attention, and then get them into their sales funnel to buy.
If these companies chose to do their business this way, as online business owners who own and build websites, what should that tell us?
What that tells me is to build simple websites that sell.
I am not a web designer. But I am a web and internet user. For example, I don’t like mystery navigation, where hypertext links are red or grey or even black. Making your website visitor move the mouse and hover over text to see if it is a link or not, is just bad design.
But there is a deeper reason to keep web design and interface clean and simple and white and blue hypertext links. It really has to do with what is stopping you and me from building assets.
Simple Website Assets
Building online assets equals passive income, which equals accomplishing our dreams.
So what is holding most of us from building online assets?
I would venture to say that the biggest challenge is not time or money. But that as internet marketers we over complicate things. We absorb so much information that the idea of constructing a website for the simple task of selling a simple $7 product or starting a new website in a niche, becomes overwhelming.
Choosing the right WordPress theme is just the beginning. And I don’t know about you, but once I have installed a theme it seems there are endless tweaks and changes to layout, fonts, text color, and hyperlinks can have a static color, hover color, and visited color. Enough to be overwhelming.
How to Get Our Websites Selling
Sad but true -most internet marketers don’t even have a website.
Or if they do, the last post was sometime last year.
And they definitely do not have a website anywhere with a buy now button.
Follow the lead of large companies – keep the website simple. Find a clean, simple theme with lots of white space. And add a plugin that can generate simple one-column web pages.
And add a buy now button. Then add your product.
But keep it simple.
And focus on getting the attention of the website visitor. And selling to them.