Niche Marketing Explained – Go Deep Not Wide

Niche Marketing is Not the WorldWhat Niche Marketing Is Not

In Part 2 of this series, another way to look at niche marketing, and how it applies to your online business, is to take a look at what niche marketing is not.

Niche marketing is not trying to sell your service or product to the entire online world. If you try to market and sell to everyone you will end up selling to no one.

The Old Ways of Marketing

Niche marketing is not launching a marketing campaign that is widespread and encompasing. That kind of marketing campaign is not practical unless you have a multi-million dollar advertising budget. You can and should, market and sell to a smaller, more targeted customer base by using niche marketing.

Niche marketing is not about trying to compete.  There is competition from other marketers, but they are really not your competition.  The reason is that you are not pitching your message along with many other people selling the same thing you are selling.

Instead you are marketing and selling to a very specific audience.  And this very specific audience is a niche or sub-niche that you have developed a relationship with and even built an email list from.

Go Deep Not Wide

Niche marketing is not constantly selling to only to new and different prospects. Once you have targeted your niche audience and built a list in that niche, you can and should sell to the same customers time and time again.

Your customers will tell you what they want.  And if you listen and pay attention, they will buy from you again and again.

Drilling down in a niche market to smaller and more specific niches can assure you of gaining a larger market share of that smaller market.

Go deep!

Better to be a big frog in a small pond.

Passionate Buyers Are Niche Buyers

The market of buyers online is literally billions of customers who buy.

But for your online business to be successful, you only need to focus on a very small portion of any market. And go very deep.

Focus on niches and sub-niches, give the customers what they want in that market, and you will gain customers who buy again and again for your service or product.

What are your thoughts about going deep into your niche market and not wide?

Mike Darling

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2 Responses to Niche Marketing Explained – Go Deep Not Wide

  1. Suzanne Ascioti January 26, 2015 at 6:42 pm #

    Mike..I like what you said about being a big frog in a small pond. When I first thought about having my own business my focus was on reaching as many people/organizations as possible. This was a consulting business and I spent (wasted) a lot of time creating marketing materials and having phone calls and meetings all focused on how I could serve any need they had. While I had the expertise, this was exhausting and frustrating. As soon as I considerably narrowed my focus and increased my knowledge in that area the floodgates opened and I had more work that I could do.

    When initially considering an online business I was researching broad topics such as personal development. That is a large pond. By focusing on Law of Attraction and the sub-niche of Attracting the Right People I know that my business is in a much better position for success. Even with this focus, many days I have new ideas and some days I begin researching them. Your thoughts on staying focused are a great reminder. Thank you.
    Suzanne Ascioti recently posted…Creating Your Vibrational Life PlanMy Profile

    • Mike January 26, 2015 at 8:34 pm #

      Suzanne, thanks for reading my blog and leaving such a well thought out comment.

      I agree that I have struggled with thinking that I need to reach as many people as possible with my business marketing. You are right, the result of chasing everyone and trying to meet their varied needs, can leave us exhausted.

      I cannot serve and meet every need of people. But if I narrow down my focus on a particular customer with a particular need – then I can think about serving that person and meeting their needs by selling them what they really need and want.

      And I can be profitable in the long run.

      Thanks again Suzanne.

      Mike Darling

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