What Niche Marketing Is Not
In Part 2 of this series, another way to look at niche marketing, and how it applies to your online business, is to take a look at what niche marketing is not.
Niche marketing is not trying to sell your service or product to the entire online world. If you try to market and sell to everyone you will end up selling to no one.
The Old Ways of Marketing
Niche marketing is not launching a marketing campaign that is widespread and encompasing. That kind of marketing campaign is not practical unless you have a multi-million dollar advertising budget. You can and should, market and sell to a smaller, more targeted customer base by using niche marketing.
Niche marketing is not about trying to compete. There is competition from other marketers, but they are really not your competition. The reason is that you are not pitching your message along with many other people selling the same thing you are selling.
Instead you are marketing and selling to a very specific audience. And this very specific audience is a niche or sub-niche that you have developed a relationship with and even built an email list from.
Go Deep Not Wide
Niche marketing is not constantly selling to only to new and different prospects. Once you have targeted your niche audience and built a list in that niche, you can and should sell to the same customers time and time again.
Your customers will tell you what they want. And if you listen and pay attention, they will buy from you again and again.
Drilling down in a niche market to smaller and more specific niches can assure you of gaining a larger market share of that smaller market.
Better to be a big frog in a small pond.
Passionate Buyers Are Niche Buyers
The market of buyers online is literally billions of customers who buy.
But for your online business to be successful, you only need to focus on a very small portion of any market. And go very deep.
Focus on niches and sub-niches, give the customers what they want in that market, and you will gain customers who buy again and again for your service or product.
What are your thoughts about going deep into your niche market and not wide?