Re-purposing content. Why consider this?
Taking your content and repurposing it does take a little more effort and time, but the result that the content is available in more than one format, and the content gets distribution over a wider network, such as social media.
As part of this challenge, I took a blog post, Case Study – Maximize Your Conversions, and have done two things with it.
First, I uploaded my blog post as a pdf to Slideshare which you can see here at Slideshare.net/Mike Darling. Slideshare is a social sharing service and website.
And secondly, I did an audio presentation of the blog post recording to Audacity, and saved it to a mp3.
And I sent a link to that blog post to my list.
More is on the way.
If there is enough interest, I should show you how I converted the blog post to a pdf, and then uploaded to Slideshare. Takes less than a minute.
The original blog post is rather meaty. And really covers a number of subjects. So I will actually take some of the paragraphs, and rewrite them, add more depth, and create some articles that link back to my website.
Yes a little work and effort.
But it is becoming a great way to be everywhere. And provide folks with content in different formats.