5 Quick Tips To Get Organic Search Engine Traffic to Your Blog
Blogging success online is about two things – traffic and converting that traffic to customers and sales.
As we post on our blog, how do we get traffic? How do people find us in the search engines?
And what can we do to increase the chances our future customers will find us?
The answer is improving your on-page SEO.
How to Get Some Fruit Juicy Traffic to Your Blog
Traffic. Eyeballs. You gotta get some to your website.
What does on-page SEO have to do with traffic?
What is on-page SEO?
On-page SEO are the factors that optimize a page’s ranking in Search Engine Results Page (SERP). And the why is simple – to tell Google, Bing, and other search engines, what your wonderful blog post is about.
So let us talk about some things you can do on your blog to improve the on-page SEO ranking of your blog post content in the search engines. And just as importantly, how to improve the clicks you get by visitors who find your blog posts listed in the search engines.
And there is not a better way to get targeted traffic to your blog then through organic search engine results. Organic traffic may take a while to build (think weeks and months not minutes or days) but organic search engine traffic can be sustained over a long time and grow and grow.
The following are five of my quick SEO tips for blogs that can definitely boost your rankings. Why? Because your web page will have the ability to tell Google what your web page is about. And get the click when your blog post is listing in the search engines.
Don’t Ignore These Simple SEO Bloggin Tips
Although simple, most people will not do these simple things. Most people blogging or creating content will not even do one or two of the simple things I have listed below to improve the on-page SEO rankings of a web page.
Just do all five, and you immediately catapult yourself forward to the head of the class. Do what other marketers and blog content creators will not do, and you will get what they may never get – traffic and conversions.
So here are five quick and easy tips to get organic website traffic going to your website.
Tip #1 Be Congruent – The Basics of Theme Based Websites and Niches
Presumably you have a niche and you know your keywords, and regularly conduct keyword research to stay on top of what’s popular in your niche. It is all about building theme-based websites that that target specific niches.
For example, this website is about building niche sites, and creating passive income from those sites.
If I started adding posts and content about dog training or buying houses or politics, those posts could be great content, but the content would not be congruent with existing content.
What is congruent?
Webster’s definition of Congruent is “matching or in agreement with something“.
The opposite of Congruent is Confusion. You do not want a confusing website. You want to be clear. That everything on your website matches or is agreement with everything else. All the same theme.
So be congruent with your content and focus on your theme. Your niche. Stay focused and on target with your niche and your audience.
Tip #2 Tag Your Keywords
And of course you have developed a list of keywords for your niche that you use for your blog content.
You probably spend a lot of time optimizing your content around your keywords. But like most folks you probably neglect to tag your keywords on your webpage.
Tags and meta tags are where search engines look for information about your web page. These tags and meta tags have been abused in the past in order to stuff the search engine results, and Google and others have changed how they use the data in tags.
What is a tag or a meta tag?
Here is a quick brief overview on tags or meta tags.
Tag You’re It! A Really Short Tags Overview
There are a number of meta tag types including:
Title tags are used for the title of your page and a very important place for your keywords because they tell the search engines what your page is about. Here is what the title tag looks like:
<title>Page title and primary keyword phrase here</title>
In less than 90 characters, describe your page content in the title tag with primary or secondary keywords phrases.
The header tag is also known a the H1 tag.
<h1>Primary and/or Secondary keywords here</h1>
How to do this. In your WordPress editor, type a single line that features your keywords and is a summary of your blog post. Then highlight that phrase and under your WordPress toolbar, select the pull down menu labeled Paragraph, and select Heading 1.
That is it! You now have a Heading H1 tag!
There are two meta tags you should definately use on your blog posts. The first is the meta description tag, and the second are graphic alt tags.
Meta Description Tag. The description meta tags provide for the search engines, the short descriptive text found underneath the title tag on the search engine results page. Unlike the title tag or header H1 tag, you never actually see the content on any of the actual web pages.
Like title tags the meta description tag should be kept short, informative, utilize your keyword and secondary keyword.
This is where you get the click on the search engine results page. The search engines may use your copy from your meta description tag in the second and third lines of the search engine results. So not only use your keywords, but create a meta description tag that is benefit laden. Just like writing copy for a salesletter.
Alt Tags. Alt tags are used to provide a text description of a graphic. Each graphic on your site should your keywords in both the graphic name and the alt tag.
Tip #3 Add Content to Your Site On a Regular Schedule
My third tip for blogs, is that new, fresh, original content is essential for getting traffic to your blog.
Content is what search engine spiders look for and index. Without new, fresh, original content, there is nothing new to index or rank.
Therefore, do what most people who have blogs will not do – create new, fresh, original content on a regular basis, and you will give search engines a reason to visit and index your site. Most people start a website and at the beginning post lots of content, sometimes two or more posts on a single day. But again, most people will give up, and stop posting on a regular basis. Maybe a post this month. Maybe later. Maybe never.
Don’t you think the search engines find and track the frequency of how often new, fresh, and original content is added to a website?
If you publish a post to your blog, but the last post was six months ago, do you really think the search engines or your website visitors will pay attention?
Compare that scenario to publishing content on a regular basis, say once a week. Once a week, like clockwork, you publish a new piece of content that is relevant to your theme (remember congruency?). Don’t you think the search engines recognize this and will take notice, and that your post will get more visibility than your competitor who only publishes once in a blue moon?
Yep. I agree.
Therefore, make a commitment to provide new, fresh, and optimized content on a regular basis, and your organic search engine traffic will soar.
Tip #4 Easy Does It Linking Strategy
Links to and from your website can both help and harm you. Especially if you do it wrong.
Google started it’s Page Rank (PR) methodology back in the pre-dawn period of the internet, based on the number of websites that linked to a website. These were called back links.
Thus were born many and ingenious ways that website owners created, both noble and dark (e.g. link farms), in order to create backlinks and raise the PR of their website.
Much of the recent updates in Google’s search engine algorithms, Panda, Penguin, and more, actually penalize websites for spammy backlinks, links from sites that are obviously created just to artificially raise a website’s PR.
Don’t do that. Don’t engage in any hopes to artificially raise your website pages PR because of back linking schemes.
If you product new, fresh, original content, you will start getting traffic and new eyeballs, and other website owners will start linking to your blog post because they love your content! All natural Grade A backlinks.
Go get some of that!
Be sure to link to your own pages, naturally. These are called internal links, and help both your website visitors to get around in your website, and also help the search engine spiders crawl and understand your website hierarchy.
You can encourage linking to your website by other website owners by:
- Adding new, fresh, and original content to your site on a regular basis.
- Creating new articles and submitting those articles to article directories.
- Creating and publishing press releases.
- Participating in forums and social networking platforms.
Tip #5 Be Social
Now more than ever before, marketing online is about building community. Whether you offer a forum on your website or you participate in social networking sites, social networking is a valuable traffic generating tactic.
Sites like Facebook and Twitter and Pinterest can be powerful tools for generating links and traffic to your site. If your niche is social, and most niches are, then create a Facebook page or group, post comments, links to your site and ideas which generate conversation.
You become the expert because you start the conversation. It is your Facebook group. Your Twitter feeds.
Again, most people just use Facebook for wasting time, watching funny cat videos or stupid dog tricks.
Be different. Use these FREE social media sites to create interest and traffic and buzz back to your site.
Five SEO Tips for Blogs Summary
In summary, do some simple things on a regular consistent basis to your website blog, and you will immediately be doing something to your website that just about all of your competition in your niche, is not doing.
And you will be rewarded.
First, be congruent – build a theme based website and create content congruent with that theme or niche.
Secondly, tag your keywords. Take just a few more minutes when creating a blog post, to create title, header H1, and meta description tags that feature your keywords.
Thirdly, create new, fresh, original content on a regular basis. There is a lot of chaos and websites that come and go. Be different. Be as predictable as the sunrise with the creation and publishing of content to your website.
My fourth SEO tip for your blog is to using link building in a careful and easy does it manner. Use internal links to help search engine bots and your readers. But don’t don’t don’t use linkfarms or other shady schemes for back links.
My fifth and last SEO tip is to use the power and presence of free social media such as Facebook, Twitter, Pinterest, LinkedIn, etc, to build your presence, and create a place to build a following of you and your blog. Forums are also a great place to build an audience of folks excited about your niche.
Take just a little time to do these five things, and long term, your blog traffic will be rewarded.
Measure My SEO WordPress Plugin – great little plugin that does so much. Rates your “on-page” SEO including your graphic images. This doesn’t replace SEO plugins like All in One SEO or Yoast WordPress SEO plugin, but summarizes and rates so you can do quick tweaks and improve your on-page SEO.